The AI Lab
Notes on building custom AI systems for operations, reclaiming founder time, and finding leverage without losing your soul.
How I Built This Site in 24 Hours (Without Losing the Human Touch)
Most people think using AI to build a business is about hitting a 'Generate' button and walking away. It's not. Here is the 'teh tarik' breakdown of how I architected this platform.
Read EssayWhy Generic AI Tools Feel Empty (And What To Do About It)
You've tried ChatGPT. You've run the prompts. You've generated the content. And yet—something feels off. Like the output was written by someone who read a lot about your industry but has never actually lived in it.
Read EssayBuilding ARAS: What I Learned Building an AI System for a Real Business
When multi-channel e-commerce orders started getting chaotic, my first instinct was to hire. It was the wrong move. Here's what building ARAS taught me about AI, operations, and knowing when to stop throwing people at problems.
Read EssayThe Founder's Guide to Reclaiming Your Calendar with AI
Most people use AI as a writing tool. The founders who are actually winning use it to protect their most valuable resource: focused time. Here's the system I use.
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